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We build affordable housing for low to moderate income families. Even a type treatment of your company's name may be too generic, says Placitas, New Mexico, logo designer Gary Priester, principal of gwpriester.com, the Web arm of design firm The Black Point Group. This year's logo trends were influenced by a pendulum shift that's starting to swing from clean, modern aesthetics toward curvy, retro designs that reflect a new attitude through color and embellishments. Logos that include vintage textures, artisanal touches, precise line work and even a specialized crest are the focus.

A special thanks to that group of designers we lean on for their personal observations and guidance included here within. According to recent statistics, illustrations are 7 times better than normal photography.

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It supports all major formats, ICC profiles and wide gamut displays. Creators from all over the world share ideas and compete. Such a helpful book and a must have for every designer.

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The Book The book is divided into 3 main groups: Brand Identity, Process of Design and Tips, Advices and Resources. Refer to our guide to file formats to understand the files you will receive at the end of your project.

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To start, choose from thousands of high quality templates. Select an image from the template library: You can choose from a vast collection of images in a number of genres. The key phrase here is not easing, it's over-easing. Further, notice the perfectly balanced kerning in logo. Overlapping elements This year we will see more creatives embrace the overlapping elements trend, where designers utilize opacity and stimulating shapes to construct eye-catching pictorial marks, wordmarks and more. While mid-century influence has been prominently visible in areas like interior design and fashion for the past few years, it’s been a steadily growing trend in graphic work. Research the industry — No brand exists in a vacuum.